Motto
MOTTO® TWENTY YEARS OF IDEAS

(Soundrise)

Idea worth Rallying Around®

(6/20)

“Independent Together”

VISION

In a crowded podcast marketplace dominated by massive networks and consolidators, independent creators often face a tradeoff: growth at the cost of their creative freedom. Soundrise was founded to challenge that norm. The vision was clear—to create a platform where independent voices can thrive without compromise, and where brands can support diverse stories through advertising that respects both creators and listeners.

STRATEGY

While industry giants push scale and control, Soundrise positioned itself as the alternative—championing independence and ethical advertising. The strategy was to differentiate by rejecting heavy-handed data practices, protecting creative control, and connecting brands with content in a way that’s transparent and authentic. By standing against the red ocean of consolidation, Soundrise became a beacon for creators and advertisers seeking a better way forward.

BIG IDEA

We developed the Idea Worth Rallying Around®: Independent Together®. It embodies the belief that independent voices, when supported collectively, can shape culture at scale. Independent Together® is both a promise and a movement—uniting creators, advertisers, and listeners around shared values of freedom, trust, and authenticity. It reframes Soundrise as not just another network, but as the rallying point for those who want to see independent podcasting thrive.

Soundrise

Results

55% ↑

YoY revenue

200% ↑

Team expansion

4.2M

Average downloads

IDEA PEOPLE®

  • Ashleigh Hansberger
  • Sunny Bonnell
  • Nicole Souza
  • Nathan Holloway
  • Matt Davies
  • Allyson Baughman
  • Emily Penny
  • Andrew Last
  • Hsiao-Han Chen
  • Beth Shocki
  • Harry Clark
  • Laurie Belleau