Motto
MOTTO® TWENTY YEARS OF IDEAS
Performance Golf

(Performance Golf)

Idea worth Rallying Around®

(10/20)

“Love Your Game”

VISION

Performance Golf set out to solve one of golf’s oldest frustrations: improving your game without guesswork. Instead of endless, conflicting tips, the company envisioned a smarter system that analyzes habits, tracks progress, and delivers personalized recommendations at the right time as a golfer evolves.

 

STRATEGY

We repositioned Performance Golf as the first personalized game-improvement system for every type of golfer. A clear strategy platform and unified brand identity established it as a pioneer in golf technology, making improvement accessible, empowering, and consistent, whether breaking 100 or fixing a slice.

BIG IDEA

We developed the Idea Worth Rallying Around®: Love Your Game®. It reframed the function of the business around something deeply human. For golfers, it turned improvement into a journey of pride and joy, not frustration. For the company, it created a unifying brand promise that elevated Performance Golf beyond a collection of products into a trusted system and community.

IDEA PEOPLE®

  • Nathan Holloway
  • Nicole Souza
  • Matt Davies
  • Cat Shattuck
  • Tom Van Cleak
  • Sam Horbury
  • Tiare Payano
  • Harry Bearhope
  • Ashleigh Hansberger
  • Sunny Bonnell
  • Brixton Albert
  • John Hardesty
  • Chris McGinley
  • Christopher Ogle
  • Donnie French
  • Giann Quijano
  • Faraaz Jamal