Motto
MOTTO® TWENTY YEARS OF IDEAS
Andela

(Andela)

Idea worth Rallying Around®

(2/20)

“Connecting Brilliance With Opportunity”

VISION

Andela was founded on a bold belief: brilliance is evenly distributed, but opportunity is not. The company began by connecting African software engineers with global companies hungry for talent.

As the tech landscape evolved, Andela envisioned a broader future—becoming the premier global marketplace for remote technical talent. The ambition was to unlock access to opportunity for skilled engineers everywhere, while helping companies scale faster with trusted expertise.

STRATEGY

To realize this ambition, we repositioned Andela from a regional training program into a global talent network. A new strategy platform, messaging system, and brand identity amplified the company’s mission and clarified its value to enterprise clients.

This shift elevated Andela’s presence in the market. It was no longer seen as a niche provider but as a world-class partner—one capable of matching companies with the right talent, at the right time, anywhere in the world.

BIG IDEA

At the core of the brand is the Idea Worth Rallying Around®: Connecting Brilliance With Opportunity. The big idea reflects Andela’s founding belief: talent is everywhere, but opportunity is not. It distilled the company’s purpose into a single idea that resonates equally with engineers and enterprise partners, elevating Andela from a staffing solution to a mission-driven movement.

Andela

RESULTS

$1.5B

Valuation

$200M

SoftBank Investment

15%

YoY Revenue Growth

IDEA PEOPLE®

  • Ashleigh Hansberger
  • Sunny Bonnell
  • Nathan Holloway
  • Andrew Last
  • Harry Bearhope
  • Matt Davies
  • Allyson Baughman
  • Hsiao Han-Chen