Motto
MOTTO® TWENTY YEARS OF IDEAS

(Klaviyo)

Idea worth Rallying Around®

(5/20)

“See The Other Side of Data”

VISION

In a world saturated with customer data, most brands struggle to translate numbers into meaningful relationships. Dashboards overwhelm, insights get lost, and the human side of the story is too often overlooked. Klaviyo envisioned a future where data isn’t a burden but a bridge—helping businesses see customers more clearly and connect more authentically.

STRATEGY

The strategy focused on elevating Klayvio as a trusted partner that empowers businesses to unlock the human insights within their data. By simplifying complexity and focusing on clarity, Klaviyo enables brands to build stronger connections, create smarter campaigns, and grow with confidence.

BIG IDEA

We developed the Idea Worth Rallying Around®: See the Other Side of Data. It reframes analytics as more than charts and metrics, positioning Klaviyo as the guide that reveals the human truths behind the numbers. See the Other Side of Data signals a promise to help brands move from raw information to real connection—turning data into decisions, and decisions into growth.

IDEA PEOPLE®

  • Ashleigh Hansberger
  • Sunny Bonnell
  • Nathan Holloway
  • Tom Van Cleak
  • Sam Horbury
  • Andrew Last
  • Hsiao-Han
  • Harry Bearhope
  • Ankit Gajjar