Motto
MOTTO® TWENTY YEARS OF IDEAS

(Goodnotes)

Idea worth Rallying Around®

(16/20)

“Notes Reimagined”

VISION

Goodnotes was built on the belief that learning should be limitless. Yet too often, scattered apps and outdated methods create barriers instead of breakthroughs. As the world’s first AI-powered digital paper ecosystem, Goodnotes 6 makes knowledge fluid, collaboration natural, and creativity effortless. Recognized by Apple as iPad App of the Year, it has become the essential learning companion for millions worldwide.

STRATEGY

From the start, Goodnotes rejected complexity in favor of simplicity that feels alive. The strategy is clear: create tools as intuitive as pen and paper, enriched by AI that enhances without intruding. Every feature is grounded in research and human insight, designed to remove friction so learners can focus on progress. This approach has elevated Goodnotes from a productivity app into the foundation of modern digital learning, trusted by students, educators, and creators around the globe.

BIG IDEA

We developed the Idea Worth Rallying Around®: Notes Reimagined, which also turned into their launch campaign for Goodnotes 6. The idea challenges the traditional notion of note-taking as a static, solitary act. It reframes it as an active, intelligent, and collaborative process that fuels curiosity and unlocks potential. It captures the hunger for knowledge, the spark of curiosity, and the belief that learning is joyful, intelligent, and limitless. For users, it is a mindset to live by. For Goodnotes, it is the north star behind every product choice and community built.

IDEA PEOPLE®

  • Sunny Bonnell
  • Ashleigh Hansberger
  • Nathan Holloway
  • Nicole Souza
  • Rachel Davis
  • Andrew Last
  • Sam Horbury
  • Hsiao Han Chen
  • Ankit Gajjar
  • Harry Bearhope
  • Jonathan Mak
  • Cam Cornwell
  • Minh Tran
  • Steven Chan
  • Philip Lam
  • Simon Prior
  • Akmaral Nurseit
  • Erika Isayama
  • Ruby Lee
  • Chenxi S.
  • Julie Kim