Motto
MOTTO® TWENTY YEARS OF IDEAS

(Nomina)

Idea worth Rallying Around®

(13/20)

“All In”

VISION

Nomina (previously Omni) was built to power the early builders of decentralized finance, giving teams the infrastructure to accelerate innovation. In its early years, the company became a trusted backbone for a new market defined by speed, experimentation, and growth.

As onchain markets matured, leadership envisioned a larger future: to move beyond infrastructure and create a unified trading platform for advanced traders. The ambition was to serve those who were not just participating in crypto, but who were all in on scaling strategies that could shape the financial systems of tomorrow.

STRATEGY

To realize this vision, we repositioned Nomina from infrastructure provider to trading platform of choice. A new strategy platform, messaging, and brand identity established the company as a category leader ready to capture the next wave of crypto growth.

The name transition from Omni to Nomina was a pivotal move. The continuity of sound and cadence reassured existing users, while the new identity marked a clear step into the future, bridging past credibility with future ambition.

BIG IDEA

At the center of the repositioning, we developed the Idea Worth Rallying Around®: All In. This idea embodied both the mindset of traders and Nomina’s own conviction in open finance.

All In became the organizing principle for the brand, uniting product roadmap, go-to-market strategy, and company culture around a single rally cry of total commitment.

Nomina

RESULTS

6% ↑

Share Value

200% ↑

Trading Volume

$73M

Market Activity

IDEA PEOPLE®

  • Grant Oorloff
  • Nathan Holloway
  • Nicole Souza
  • Matt Davies
  • Cat Shattuck
  • Tom Van Cleak
  • Sam Horbury
  • Jonathan Jimenez
  • Tiare Payano
  • Ankit Gajjar
  • Harry Bearhope
  • Ashleigh Hansberger
  • Sunny Bonnell
  • Austin King
  • Tyler Tarsi
  • Annie Pei